Spotify is the world's leading genuine music streaming service platform for both PC and mobile platforms, founded in 2006 by Daniel Ek and Martin Lorentzon from Sweden. It provides both free and paid services, and has a wide range of users around the world. Free users will be subject to certain advertisements when using Spotify's services, and there will also be some restrictions on functionality. Paid users have no ads, better sound quality, and additional features such as downloading music and offline listening.