The web animation and interactive content based on HTML5 does not require Adobe Flash Player support, thus it adapts to any platforms or devices, and has no compatibility problems. Google wants to use its Google Web Designer (it is said to be acquired and rebranded from Motorola's Ninja IDE, which is similar to Hype and Adobe Edge Animate, or Adobe Muse and Reflow) to promote the development of the entire Web (primarily advertising) industry to further popularize HTML5 and to give up using Adobe Flash.